OpenText's implementation of generative AI for enterprise content management rolls on with its latest quarterly release, Cloud Editions 24.3, as the company adds deeper support for different media types into its AI framework.

OpenText sees customers in all verticals using generative AI at first for better search and summary than current tools can provide, as the technology gets better and better at recognizing and cataloging unstructured data -- and the IDOL framework, acquired from Micro Focus last year, will help onramp content. Future uses such as business activity monitoring -- coupled with analytics -- could predict customer actions better and earlier than current tools, and help users improve customer retention.

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