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5 digital experience trends to know in 2024

Caroline Oest
 
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AI has lit the world on fire and reshaped expectations of what’s possible. The pace of change continues to accelerate – 95% of global executives believe customers are changing faster than their businesses can keep up. As we move into a new year, here are five trends shaking things up for marketing and customer success leaders in 2024:

1 – The transformative impact of AI on communications and experiences

2 – Experience convergence

3 – A renewed emphasis on customer success

4 – The rise of conversational marketing

5 – Focus on first-party data

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