Faysal Bank, Pakistan’s fastest growing Islamic Bank, reduces churn, automates reporting, targets marketing and cross-sell campaigns, and boosts success of new branches with OpenText

The goal was to enable responsive customer-focused banking services based on a 360-degree view backed by advanced predictive analytics.

With the number of branches more than doubling in the past years, the volume of data captured every day has grown from 10GB in total to 50GB+ from just one of the major transactional systems. Faysal Bank also faced complexity challenges, as having acquired rival banks, it had a multitude of systems and data types which needed to reconcile. To gain rapid insight into customer behavior and preferences, the bank aimed to consolidate these large and growing volumes of data and transform them into actionable information.

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